Elmari Boutique

Since 2003 ~ Styling women on the Sunshine Coast for over 18 years


What started in 2003 with humble beginnings, has now grown into a community of lovely women being their best selves and looking gorgeous!

We are a family owned and operated womenswear clothing business. In 2021, Cher joined mother and founder, Elmari, in the business. As a mother-daughter team we’re combining Cher’s energy and enthusiasm with Elmari’s experience and eye for style, to advance Elmari Boutique into its third decade of serving our lovely ladies.

Becoming business partners has been a meaningful turning point for both. Cher left behind a corporate career in Sydney and fully embraced this exciting change of direction. Cher’s always been passionate about the demographic we serve and in awe of Elmari’s tenacity and courage to build the business into what it is today…the perfect platform for what is to come in the future. Elmari loves having her grandchildren just around the corner and juggling sourcing those styles so loved by our customers with grandma-duties (and spoilings). She’s delighted with Cher’s decision to continue the Elmari Boutique legacy.

Our longevity comes down to our wonderful, loyal customer base. Women over forty still want to look great and feel confident and that’s where Elmari Boutique comes in. Our unique designs are figure flattering and well-priced and we pride ourselves on making our customers look and feel their most beautiful, confident selves.

Whether you’re after fun leisure, stylish event or easy travel wear, our natural fibres (including Italian linen and organic cotton) are perfectly suited to Queensland’s climate.

We invite you to visit us in our Mooloolaba, Cotton Tree and Coolum (newly opened in December 2021) stores! Styling advice is a crucial part of what we do every day, and we love spending time with women to find something perfectly suited to their own uniqueness.

Looking forward to creating a “wow” wardrobe with you!   

Elmari & Cher